Industrial designers Anna Haupt and Terese Alstin have been developing the Hövding airbag for cyclists since 2005. Their idea was to get more people to want to wear head safety gear. The solution as they see it? Make the bicycle helmet invisible.
Hövding is fitted with sensors that inflate the airbag with compressed gas before impact. They say their innovation is better than traditional helmets because it covers more of the head and absorbs more shock when deployed. It also fits inside a stylish collar when stored.
Click through to watch the whole Focus Forward video featuring their invention.